STRATEŠKA ANALIZA P.T.O. „VINCEKOVIĆ“ : Završni rad

Ovaj rad se temelji na primjeni metoda strateške analize. Strateška analiza je prva etapa u procesu strateškog menadžmenta, to je skup analiza i metoda koje proučavaju okolinu poduzeća, a prethode formuliranju strategije. Strateški menadžment je kontinuirani, iterativni proces usmjeren na stvaranje spremnosti poduzeća na prilagodbu u promjenjivoj okolini16. Okolina poduzeća se može promatrati u dvije odnosno tri dimenzije, kao interna i eksterna okolina, odnosno kao interna okolina, okolina zadatka i opća okolina. Poduzeće može utjecati na internu okolinu i ona obuhvaća strukturu, kulturu i resurse poduzeća. Na eksternu okolinu poduzeće ne može utjecati već joj se mora prilagoditi. Pri analizi okoline se mogu koristiti razne metode, neke od njih su korištene u ovom radu i to su: skeniranje opće okoline, izrada ETOP profila, analiza i procjena ranjivosti, analiza i procjena tehnologije, skeniranje poslovne okoline, analiza konkurencije, stakeholder analiza i analiza resursa. Temeljem dobivenih rezultata provedenih analiza i metoda poduzeću su preporučene određene strategije kako bi bolje poslovalo odnosno opstalo na vrlo konkurentnom tržištu.This work is based on the application of strategic analysis methods. Strategic analysis is a set of analyses and methods that study the company's environment and precede the formulation of the strategy. Strategic management is a continuous, iterative process aimed at creating a company's readiness to adapt to a changing environment. The environment of a company can be observed in two or three dimensions, as an internal and external environment, or as an internal environment, a task environment and a general business environment. The company can affect the internal environment and it encompasses the structure, culture and resources of the company. An external environment cannot be affected by the company and the company must adapt to it if the company wants to survive in this highly competitive environment. In the analysis of the environment can be used various methods, some of them are used in this work and these are: scanning of general environment, ETOP analysis, vulnerability assessment analysis, technology assessment analysis, scanning of business environment, competitive analysis, Stakeholder analysis and resource analysis. Based on the results of the analyses and methods the company is recommended certain strategies for better business results and for easier survival in a highly competitive market